Blog Post 8 - X-PLORING BRECK WITH DLG

X-PLORING BRECK WITH DLG

Best of Breck
The picture that I found is an Instagram ad from the account titled Best of Breck. Best of Breck uses Instagram as an advertisement tool to help increase brand awareness, reach new audiences, and increasing sales for businesses in the town of Breckenridge. Using Instagram as an advertisement platform allows businesses to reach their ideal customer based on demographics, interests, and behaviors, ensuring that the best of breck page is seen by the right people. Instagram ads also allow for various formats such as photo, video, and carousel, giving page the flexibility to showcase many different businesses in creative ways.

This ad has influenced my perception of Breckenridge in many great ways. This is just one of the many ads that I have seen on my Instagram home page relating to the town of Breckenridge. Seeing an ad like this makes me want to pack a bag and head to Breckenridge for a vacation. Posting ads like this influences my liking of the location and helps raise awareness of the town and its offerings, which can have a positive impact on tourism. This will only boost the awareness of the city of Breckenridge and will keep people returning to this beautiful destination.