X-PLORING BRECK WITH DLG - Blog Post 3

X-PLORING BRECK WITH DLG

BTO (Breckenridge Tourism Office)

RRC works with the Breckenridge Tourism Office to measure and track visitor profiles and behavior/ customer satisfaction. Breckenridge has been working with RRC Associates to track things such as visitor profiles, behavior satisfaction, and economic impacts. Doing this allows the Breckenridge Tourism Office to make accurate decisions that will help maximize their investments in marketing and management when it comes to tourism in the winter and summer sessions. They do this by using intercept and lodging post-visit surveys techniques to better understand visitor motivations and experiences. This will help gain more-in depth understanding to develop programs and strategies that will be responsive to visitors’ desires. Breckenridge Touring Office has been using developing different methods dating back to 2002. More recently, the team has incorporated Online Dashboards using Tableau that allows BTO to study Visitor Profile Information which helps measure the overall experience and future decisions of their visitors.